PRIVACY POLICY

Last updated: August 22, 2026

This Privacy Policy describes how Vayellea (“Vayellea,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase from vayellea.com (the “Site”), or otherwise communicate with us. For purposes of this Privacy Policy, the Site and our related services are collectively referred to as the “Services.”

By accessing or using the Services, you acknowledge that you have read this Privacy Policy.

Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

• Contact information, including your name, email address, telephone number, billing address, and shipping address.

• Order and transaction information, including the products you purchase, order history, payment status, refunds, and delivery information.

• Account information, including your username, password, preferences, and saved account settings.

• Customer support information, including messages, reviews, questions, and other information you provide when contacting us.

• Device and usage information, including your IP address, browser type, device type, operating system, cookie identifiers, pages viewed, referring websites, and interactions with the Site.

• Marketing information, including your communication preferences and your interactions with our emails, advertisements, and promotions.

Payment information is generally collected and processed securely by our payment providers. We may not directly store complete payment card details.

How We Collect Personal Information

We may collect personal information:

• Directly from you when you place an order, create an account, subscribe to marketing communications, submit a review, or contact us.

• Automatically through cookies, pixels, analytics tools, and similar technologies when you use the Site.

• From service providers and business partners, including Shopify, payment processors, shipping and fulfillment providers, analytics providers, advertising partners, and applications connected to our store.

How We Use Personal Information

We may use personal information to:

• Process payments, fulfill orders, arrange shipping, provide order updates, and manage returns or refunds.

• Create and maintain customer accounts.

• Provide customer service and respond to questions or requests.

• Detect and prevent fraud, unauthorized activity, security incidents, and misuse of the Services.

• Improve our Site, products, services, advertising, and customer experience.

• Send promotional communications where permitted by law. You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those emails.

• Personalize content and advertising, subject to your privacy and cookie choices.

• Comply with applicable legal, tax, accounting, regulatory, and contractual obligations.

Where UK or European data protection law applies, we process personal information based on one or more lawful bases, including performance of a contract, compliance with legal obligations, our legitimate business interests, and your consent where required.

Cookies and Similar Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, analyze Site performance, prevent fraud, and support marketing and advertising.

Some cookies are necessary for the Site and checkout to function. Where required by law, optional analytics and advertising technologies will not be activated until you provide consent.

You can manage your choices through our cookie banner, browser settings, and the “Your Privacy Choices” link available in our website footer. Disabling certain cookies may affect the availability or functionality of parts of the Services.

How We Disclose Personal Information

We may disclose personal information to:

• Shopify, which hosts and powers our online store.

• Payment processors and fraud-prevention providers.

• Shipping, delivery, warehousing, and fulfillment partners.

• Customer support, email, analytics, website hosting, and technical service providers.

• Advertising and marketing partners, subject to applicable law and your privacy choices.

• Professional advisers, government bodies, law-enforcement authorities, or other parties when required to comply with law, protect legal rights, prevent fraud, or protect the safety of our customers and others.

• A buyer, investor, successor, or other relevant party in connection with a merger, financing, reorganization, sale, or transfer of all or part of our business.

Our service providers may process personal information only to perform services for us and according to their contractual and legal obligations.

Targeted Advertising and Your Privacy Choices

We do not sell personal information in exchange for money. However, under certain U.S. state privacy laws, the use of some advertising and analytics services may be considered “selling,” “sharing,” or processing personal information for targeted advertising.

Depending on where you live, you may opt out through the “Your Privacy Choices” link in our website footer. Where required by applicable law, we also recognize qualifying browser-based opt-out preference signals, such as Global Privacy Control.

International Data Transfers

Our business, Shopify, and our service providers may process personal information in countries outside the country where you live. These countries may have different data protection laws.

Where required, appropriate safeguards are used for international transfers of personal information. You can learn more about how Shopify processes personal information by visiting:

https://privacy.shopify.com/en

Retention and Security

We retain personal information only for as long as reasonably necessary to provide the Services, maintain business and transaction records, comply with legal obligations, resolve disputes, and enforce our agreements.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no internet transmission or storage system can be guaranteed to be completely secure.

Your Privacy Rights

Depending on where you live, you may have the right to:

• Request access to the personal information we hold about you.

• Request correction or deletion of your personal information.

• Receive a portable copy of certain personal information.

• Restrict or object to certain processing.

• Withdraw consent where processing is based on consent.

• Opt out of targeted advertising or the sale or sharing of personal information.

• Appeal a decision concerning a privacy request, where applicable.

• Lodge a complaint with your local data protection authority.

We will not unlawfully discriminate against you for exercising your privacy rights. We may need to verify your identity before completing certain requests.

UK residents may also lodge a complaint with the UK Information Commissioner’s Office at https://ico.org.uk. We encourage you to contact us first so that we can try to resolve your concern.

Children’s Privacy

The Services are not intended for children under the age of 16, and we do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us so that we can review and delete it where appropriate.

Third-Party Links

The Site may contain links to websites or services operated by third parties. We are not responsible for the privacy, security, or content practices of those third parties. We recommend reviewing their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technologies, legal obligations, or Services. The revised version will be posted on this page with an updated “Last updated” date.

If you have questions about this Privacy Policy or would like to exercise your privacy rights, contact us at:

Email: CONTACT@VAYELLEA.COM

Business name: Vayellea

Website: https://vayellea.com